Workshop
Get a video ad strategy that works
for your business
A low risk, high value workshop for software companies. Get clear on video, distribution, messaging, and format.
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What our clients say about our workshop
What you get
Messaging Plan
Five or more ad scripts for you to review
AI storyboard
Messaging frameworks
Written alongside a comedy writer
Distribution Plan
Detailed map of where you should prioritize videos
What to test
Where to test
Best practices for each channel
Production Plan
Custom production quotes you can pick from
Full-day filming schedule
Three production budget options
No obligation for production with us
Who is this for?
You've been tasked with "figuring out video", but don't know where to start
You need buy-in from stakeholders before investing in production
You've done video before, but it didn't move the needle
You need a strategy that aligns video to specific goals
Frequently asked questions
- This workshop helps you define the role of video in your growth strategy. We'll map your funnel, identify where video can drive the most impact, and build a messaging foundation that informs future scripts. You'll leave with three video concepts, a distribution plan, and clarity on what to do next, whether you work with us or not.
- The workshop is $4,000 but that amount gets credited toward any future video production with us. It's a low-risk way to get strategic clarity now, and a head start if you decide to move forward later.
- You'll walk away with:
A documented video distribution strategy
A messaging map (pain, benefits, features) to guide creative
Three video concepts with clear use cases and formats
A custom pitch deck with scope, pricing, and production plan (if you're interested in continuing) - After you attend the strategy call, we recommend having 3-4 stakeholders in the room for the workshop - usually a product marketer, demand gen lead, or marketing lead. The workshop is fast-paced and collaborative, so it works best when the right voices are at the table from the start.
- After the live session, our team takes 3–5 business days to synthesize everything into a formal pitch. You'll receive a deck with video concepts, pricing, and a proposed timeline. Then we'll walk you through it on a follow-up call - no pressure, just clarity on what moving forward would look like.
